The horse gives us everything, and we try to give it back.
Emotionally and materially.
If the horse is demanding, the riders are too ...
Each couple needs practical, modern, intelligent products. And stylish.
In a nutshell, as only English speakers know: SMART
A spur here, a whip there. And the helmet? Uh ... Lost. Like the parents ... Transformed into sherpa: An ordealof organization.
Arnaud and Isabelle the parents, as well as Olivier, are also luggage designers: the height!
They roam the shops and the trade shows, but the assessment is quickly made: what they seek does not exist. No product on the market is able to carry everything.
From there, they designed ... The Travel Bag.
The story does not end there because the parents have the entrepreneurial spirit ... They get closer to the riders, communicate at the paddock, question the collective intelligence.
In this coded sport, what other challenges need to be addressed?
They meet Emma, Alexandra and Franck, riders, horses’ lovers and equine sport, already involved in the horse business and equally passionate about challenges.
« What if we reinvent products that resemble the lives of today's riders? »
Smart, practical and stylish products.
Products designed by riders for riders
The concept is born.