Horse gives us everything, and we try to give him back.
Emotionally and materially.
Each couple needs products that are practical, modern, intelligent,
In a nutshell,as only English speakers know how to say it: SMART
Parents taking their daughter who’s passionate about riding, at the club, at training and at riding shows,don’t know how to carry the huge amount of equipment for the horse and rider. A spur here, a whip there. And the helmet? Uh ... Lost. Like the parents...
Turned into a sherpa: An ordeal of organization.
Arnaud and Isabelle (the parents), as well as Olivier, are also luggage designers: the height!
They roamed shops and trade shows but cameup with nothing and the conclusion was quickly made: what they were looking fordid not exist. There was no product on the market where everything could be stored and carried easily.
The story does not end there because the parents have the entrepreneurial spirit ...
They meet Emma, Alexandra and Franck, riders, horsesand equine sports’ lovers, already involved in the horse field and equally passionate about challenges.
« What if we reinvented products that resembled the lives of today's riders? » Smart, practical and stylish products.
The concept was born!